UConn’s Paige Bueckers and Louisville’s Hailey Van Lith have the highest social media earning potential among Sweet 16 players, Axios Sports editor Kendall Baker reports, using exclusive data from Opendorse.
The big picture: This is the first March Madness of the Name, Image, and Likeness era, meaning athletes can monetize their fame during one of the biggest sporting events of the year.
Axios PM 2/24/2022 Mike Allen
