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PPP Forgiveness Update

Due to multiple requests, On the Money, Framework Legal & Delta Business Advisors will be providing PPP updates for the next few weeks – 30 minutes on Thursdays @ 1:30pm AZ (pacific).  These updates will focus on what’s new during the past week. Register in advance for this meeting: https://zoom.us/meeting/register/tJYlde-pqz8rHdHWiRdUDSHevLRH5JqwoXF7… Read More »PPP Forgiveness Update

Cumulative PPP Data

As of 5pm EDT, Friday, May 29, the PPP had approved over 4.4M loans for more than $510B. FYI…On May 21, we provided a 30-minute update on PPP.  On May 22, the regulations changed with the Treasury Department’s new “Interim Final Rules”.  Thursday, June 4, another update will be provided.… Read More »Cumulative PPP Data

Advertising: No to Hugging, Kissing, and Hand Shaking – Yes to Face Masks, Video Calling and Social Distancing

As discussed Monday, levity is  positive, a new trend ’new normal’ may be appearing as “net purchase likelihood among U.S. adults toward companies whose ads show people social distancing, wearing face masks and even participating in video calls has increased in recent weeks.” Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9   #DeltaBusinessAdvisors #MergersandAcquisitions #BusinessBrokers #MandAMarket #DailyBusinessAcumen

In Pandemic, Not Panic

Business advisors are digging in right now, trying to figure out how COVID-19 will affect their clients. We’ve been talking with business owners, active buyers, and other advisors around the country. Right now, we know that some M&A deals are getting delayed over routine process points. Certain bank approvals that… Read More »In Pandemic, Not Panic

Which Ad Types have Minimal Impact on Customer Purchase Likelihood?

Morning Consult’s research in March found that acknowledging the moment, appropriate communication and comforting messages had strong potential to increase consumer loyalty in the long-term. The longer this ‘crisis’ continues, they are finding that the emphatically empathetic messages to consumers during “these uncertain times” may have run their course. Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9  … Read More »Which Ad Types have Minimal Impact on Customer Purchase Likelihood?