General

Morning Consult’s research in March found that acknowledging the moment, appropriate communication and comforting messages had strong potential to increase consumer loyalty in the long-term. The longer this ‘crisis’ continues, they are finding that the emphatically empathetic messages to consumers during “these uncertain times” may have run their course. Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9  … Read More »Which Ad Types have Minimal Impact on Customer Purchase Likelihood?

This week, we are talking about your consumers.  Morning Consult has been following ads to consumers. Consumers are seeking a return to normalcy, or the appearance thereof.  Those seeing the greatest likelihood in net purchase are those focused on products and services as well as those focusing on humor.  Consumers… Read More »What Types of Ads are Working for Consumers, NOW?

Majority of small businesses and middle-market companies both expect to apply or are unsure if they will apply for additional credit in the next 12 months. Over 3/4 (78%) of small businesses expected to apply or weren’t sure if they would apply for credit in Q2 2020,compared to only 55%… Read More »Majority of Companies Expect to Apply For More Credit in 2020

70% of middle-market companies expect to have modest or dramatic growth in the next 5 years compared to the 82% in 2018 who expected growth from 2015-2020. Interestingly, 5% this year plan to reduce size in the next 5 years. This Live Oak Business Pulse report contains data from surveys conducted… Read More »Middle Market Companies Growth Expectations 2012-2020 Trend

May 18, 2020 This week, we focus on both small business and middle-market expectations of the future. Almost 3/4 of middle-market and just over 3/4 of small businesses reported a negative impact on sales.  The average expected sales decreases was a -34% for small business and a -23% for middle… Read More »Decreased Average Sales Expectations by End of 2020