Understanding the Disconnect in Business Valuation: Overestimation of Value and Misjudgment of Market Realities
One possible reason for the disconnect is that business owners tend to overestimate the value of their intangible assets, such as customer loyalty, brand recognition, reputation, and goodwill. While these factors are important and can enhance the value of a business, they are not easily quantified and verified by potential… Read More »Understanding the Disconnect in Business Valuation: Overestimation of Value and Misjudgment of Market Realities