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Delta Business Acumen

Monday Mojo – Tamara McCleary

Building a brand means knowing your story and building and sharing that story—Tamara McCleary  Tamara McCleary – CEO – Thulium Tamara is a technology futurist, host of podcasts, TechUnknown and SAP Industries Live, keynote speaker, and unique advisor to leading global tech companies … www.linkedin.com › tamaramccleary Photo: Mission San Xavier… Read More »Monday Mojo – Tamara McCleary

56% Use Videos in Sales & Customer Conversations

Vidyard’s Annual State of Video Report with Demand Metric shows places businesses (marketing teams) used video in 2019 & 2020. Source:  Vidyard’s Annual State of Video Report with Demand Metric Learn more about Delta Business Advisors at: https://deltabusinessadvisors.com or contact us @ 480-686-8062 | Lisa@DeltaBusinessAdvisors.com | Schedule a meeting with Lisa: https://calendly.com/lisariley #DeltaBusinessAdvisors… Read More »56% Use Videos in Sales & Customer Conversations

47% Increased Updating Websites

With the constantly shifting environment come constant updates to our content and website strategies. 47% of HubSpot and Canva  marketing survey respondents said they have needed to update their website more regularly since the start of COVID-19. With website traffic on the rise since March, more businesses have been doubling down on their website content.  Source: Hubspot “The Executive Marketing Leadership Survey”  … Read More »47% Increased Updating Websites

Marketing Team Productivity Barriers

HubSpot and Canva surveyed over 500 marketing leaders and found that the biggest barriers to marketing team productivity include insufficient team resources (19%), team workload and burnout (17%), and constantly changing business strategies (11%) to respond to the global environment.  Source: Hubspot “The Executive Marketing Leadership Survey”   Learn more about Delta Business… Read More »Marketing Team Productivity Barriers

71% Managers Find it Harder to Give & Receive Feedback with Remote Team

HubSpot and Canva surveyed over 500 marketing leaders and found 71% of marketing leaders feel that providing feedback to their teams has been harder post COVID-19 onset. Employees who receive little or no feedback from their managers tend to disengage from their work more readily, making a clear connection between feedback and productivity, especially during a tumultuous time.  Source: Hubspot “The Executive Marketing… Read More »71% Managers Find it Harder to Give & Receive Feedback with Remote Team

Increased Workload for Marketing Teams

HubSpot and Canva surveyed over 500 marketing leaders and found they are struggling with the transition to remote work. 43% of respondents stated that their team workload has increased since COVID-19 hit.  Source: Hubspot “The Executive Marketing Leadership Survey”   Learn more about Delta Business Advisors at: https://deltabusinessadvisors.com or contact us @ 480-686-8062 | Lisa@DeltaBusinessAdvisors.com | Schedule a meeting… Read More »Increased Workload for Marketing Teams

Growth Marketing – 2021 Focus

HubSpot and Canva have teamed up to survey over 500 marketing leaders and learned how they adjusted their investments in response to the COVID-19 pandemic, and how they are planning to succeed in the new year.  Source: Hubspot “The Executive Marketing Leadership Survey   Learn more about Delta Business Advisors at: https://deltabusinessadvisors.com or contact us @ 480-686-8062… Read More »Growth Marketing – 2021 Focus

$10.8 Billion Online Sales on Cyber Monday

Thanksgiving weekend e-commerce revenue in the United States (in billions U.S. dollars), where as brick and mortar sales are down online sales are up. Source:   https://www.statista.com/chart/7045/thanksgiving-weekend-e-commerce-sales/ Learn more about Delta Business Advisors at: https://deltabusinessadvisors.com or contact us @ 480-686-8062 | Lisa@DeltaBusinessAdvisors.com | Schedule a meeting with Lisa: https://calendly.com/lisariley #DeltaBusinessAdvisors… Read More »$10.8 Billion Online Sales on Cyber Monday

Restaurant Foot Traffic Since COVID-19

Gravy Analytics tracks consumer foot traffic changes for 200 leading brands across 50 major cities, including Phoenix. Source:     BizJournals and Gravy Analytics https://www.bizjournals.com/phoenix/news/2020/11/30/foot-traffic-has-dropped-off-most-during-covid-19.html Learn more about Delta Business Advisors at: https://deltabusinessadvisors.com or contact us @ 480-686-8062 | Lisa@DeltaBusinessAdvisors.com | Schedule a meeting with Lisa: https://calendly.com/lisariley #DeltaBusinessAdvisors #MergersandAcquisitions #BusinessBrokers… Read More »Restaurant Foot Traffic Since COVID-19