Intangible assets can play a significant role in your business value. While these assets do not take physical form, they can be legally identified and transferred.
Some owners have a hard time identifying their intangible assets. When you’re so close to the business, it can be difficult to see just how many non-physical assets benefit your operation. Here’s a list of things to consider:
- Contracts, licenses, distribution agreements, permits
- Customer list and loyalty metrics
- Intellectual property, e.g., patents, trademarks, copyrights
- Location-rights (e.g., land, water, mineral)
- Marketing assets, including testimonials and portfolios
- Supplier base
- Trade secrets and proprietary processes
- Web presence, internet domains
- Workforce in place, management team
Think about the value of intangible assets as you grow your business. Conduct an inventory and document how each one contributes to your company’s success. As part of an estimate of value, we can help you identify the intangible assets buyers care about most.