With few exceptions, buyers are looking for businesses that make money. Sure, there are other factors that can make a difference such as equipment, client list, location, key employees, etc., but it is still all about the cash flow of the company. Business owners have to constantly look at the company financials and make the tough decisions to increase margins, cut expenses, or even head in a different direction. Showing good, solid cash flow will ultimately determine the value of the company.
