Business owners can be confronted with many yes or no decisions every day. Some are small decisions with not much impact, but some are critical decisions that can affect the direction of the company, such as adding a new line of products or a new service. And many times, it can be much harder to say “no” than to just give in and say “yes” to the pressure of the moment. A good question to ask yourself to help make that decision might be “will saying YES risk the value of the company by wasting valuable time or resources or will saying NO allow me to safely continue on course and improve the profitability and value of the business”?
